How to track internal search keywords that gave no results

Finding out what visitors are searching that isn't generating any results is helpful in creating valuable content, increasing SEO and decreasing user frustration.

Adding the code 

You need to add a snippet of code to the search results pages to tell Extellio how many results are displayed. Once you have the variable configured you can use: 

[...]
var searchCount = 15; // set this value when rendering the search result page
extellio_actions.push(['setCustomUrl', document.URL + '&search_count=' + searchCount]);
[...]

Analyzing the results 

This is a report of which keywords didn't generate any search results: