Find out what a tag manager is, why they're useful and how to install the tag manager.
With Extellio's Tag Manager Beta, you can streamline and consolidate your advanced tracking and marketing pixels, also referred to as snippets or tags. Tags are pieces of code that are inserted into your website to track user interactions and collect marketing data. A tag manager simplifies the process of adding, editing and removing tags without requiring you to edit code on your website manually. It saves time and resources for website owners and helps to ensure tags are implemented correctly and efficiently.
There are three main components involved in the process: Tags, Triggers, and Variables.
- Tags is the snippet of code you want to add to your website.
- Triggers determine when the tag should be used or "fired".
- Variables retrieve information that can be utilized by both tags and triggers.
Installing the tag manager
Extellio's tag manager Beta is only accessible to certain customers. Contact your favorite person to Extellio to find out if you qualify and receive your code.
Here is an example code:
<!-- Extellio Tag Manager -->
<script type="text/javascript">
window._mtm = window._mtm || [];
window._mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'});
(function() { var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
g.type='text/javascript'; g.async=true; g.src='https://{$EXTELLIO_URL}/js/container_{$CONTAINER_ID}.js';
s.parentNode.insertBefore(g,s); })(); </script>
<!-- End Extellio Tag Manager -->
We recommend embedding this HTML block closing head-tag on your website.
Considerations before using Extellio Tag Manager Beta
- While the container is usually loaded asynchronously, it will take up a network request slot which can affect the loading time.
- Variables can be used to track personal data.
- If you install marketing pixels or tags they can send personal data to third-party providers, for example, the Meta Pixel or LinkedIn Insights Tag.