Why and how to exclude internal visits in analytics.
You should exclude internal traffic from your website analytics because it can skew your data, making it difficult to accurately measure your website's performance and user behavior. For example, those working with the website might spend a lot of time on it, and can therefore increase the average visit time.
You find you settings for excluding IP addresses under "Data sources/Analytics". In the sidebar menu you select "Settings/Tracking".
Enter the IP addresses you want to exclude and save the changes.
Note, this only excludes the device from being tracked when connected to the excluded network. If the network changes (e.g. if you're working from home) then the visit will be tracked.
It only excludes the IP address from being tracked by analytics, heatmaps, and session recordings. If you're using surveys, you need to exclude the IP address in each survey.
It only excludes visits moving forward, not previously tracked visits.